Here is what FOOD FRENZY is:
FOOD FRENZY is a collection of stories from women across the nation who will share their secrets, their stories, their embarrassments, their love, shame, humor and pain about food—the stories they’ve never told anyone else…
FOOD FRENZYis a multi-media brand based on the book that will be expanded to the web, television, the stage and beyond. Every television, radio and magazine contact in our contact lists will be tapped to help launch this endeavor.
FOOD FRENZY is a passion. It is our life and we are living it.
Here is what FOOD FRENZY isn’t:
It is not a diet book or a self-help book. It is not written by “credentialed” academics, therapists or experts. It’s written by us and all the people just like us, real women who have spent years, days, hours and minutes obsessing over food.
If we can’t break the pattern, then at least we can break the silence, the fear and the shame, the solitude and the secrecy
Hollywood Agent, Oprah Producer—we know our audience, because we are our audience. And we know how to both connect to and access our audience.
The goal is to make FOOD FRENZY available on many platforms, all built around the core component—the book. As an expert community-builder, Lisa’s storied career has demonstrated over and over again the importance of a digital presence. A blog—with open submissions from users—will help FOOD FRENZY become the next post-Secret phenomenon, but without the anonymity. This strategy has already been used to great effect on Lisa’s A Letter to My Dog website.
Between the two of us, there isn’t a diet we haven’t tried, a book we haven’t read, an expert we haven’t interviewed or a doctor we haven’t seen. We know every spa, every gym, every trick and lie.
Between the two of us, we vow to climb any mountain and make any call. We want to revel in sincerity and embrace truth and honesty—and maybe even have a few giggles doing it!
Our secret is out! We live in a Food Frenzy world!